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Your marketing data shouldn't just tell you what happen. It should help you understand what to do next.

Daphne sitting with her laptop in lap working

Better data makes for better marketing decisions.

Know what’s working.

FREELANCE ANALYTICS & REPORTING SERVICES

SEO Audit & Strategy 

Starting at $750

"Something isn't working. I need to know why"​​

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Technical SEO audit

Keyword & competitor research

On-page SEO analysis

Content & site structure analysis

SEO opportunity assessment

Prioritized recommendations

90-day SEO roadmap

Strategy call

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Deliverable: A clear roadmap of what to fix, why it matters, and what to prioritize first.

Ongoing SEO

Starting at $1,000

​"I need someone to actually do this for me."

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Everything in SEO Growth, plus:

Ongoing technical & on-page optimization

Content strategy & optimization

Internal linking

Keyword targeting & monitoring

Search performance analysis

Ongoing SEO recommendations

Monthly reporting

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Deliverable: Ongoing SEO Optimization + Monthly Performance Report

SEO + Lead Gen

Starting at $1,500

"I don't just want traffic. I want more leads."

 

Everything in SEO Growth, plus:

Conversion tracking

GA4/GTM optimization

Lead attribution

Conversion-focused SEO

Landing page recommendations

CTA/form optimization

Lead & conversion analysis

Monthly SEO + lead reporting

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Deliverable: Ongoing SEO + Conversion Strategy + Monthly Lead Report

Common Questions

  • Marketing analytics helps you understand what’s happening across your website, advertising, and marketing channels so you can make smarter decisions with your budget.

  • Google Analytics can help track things like website traffic, user behavior, conversions, traffic sources, and other actions people take on your site.

  • Yes. I can set up and troubleshoot GA4 and Google Tag Manager to make sure you're collecting the data you actually need.

  • Tracking issues can come from incorrect tags, missing events, duplicate tracking, consent settings, or other technical problems. An audit can help identify what's going wrong.

  • A useful report should show what happened, why it happened, and what to do next—not just dump a bunch of numbers into a PDF.

  • Yes. I will build reporting that focuses on the metrics that actually matter to your business, whether that's leads, sales, website traffic, ad performance, or conversions.

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