Within the past few months, Instagram has made it pretty clear that hashtags are no longer the main way content gets discovered. They’ve limited posts from what used to be 30 hashtags, now down to three. This isn’t random. It's actually part of a larger shift toward keyword-based discovery. That’s where a basic knowledge of SEO for Instagram comes in, because if you’re still relying on hashtags to do all the work, your content might be limited before it even has a chance to g

Lately, LinkedIn’s buzzing with talk that Generative Engine Optimization (GEO) is replacing SEO. Spoiler: it’s not. GEO is just a fancy label for what good SEO has always done (creating clear, trustworthy, well-structured content). If you’ve been doing SEO right, you’re already winning at GEO.