Social Media

Within the past few months, Instagram has made it pretty clear that hashtags are no longer the main way content gets discovered. They’ve limited posts from what used to be 30 hashtags, now down to three. This isn’t random. It's actually part of a larger shift toward keyword-based discovery. That’s where a basic knowledge of SEO for Instagram comes in, because if you’re still relying on hashtags to do all the work, your content might be limited before it even has a chance to g

If you haven’t heard already, Google is now crawling Instagram. If you don’t know what that means.. Google it. (Jk) It basically means Google now scans public Instagram posts, and depending on relevance, it can show up in search results.   This may not seem groundbreaking, and I don’t necessarily think it is. BUT I do think this shift matters a little more than you might think, because if your business hasn’t been taking Instagram very seriously, now might be the time to step