Winelikes
Winelikes is a social app that brings wine lovers together. Users can share wines they’ve tried, discover new favorites, and expand their wine knowledge through a fun, gamified experience for all levels.
Search Engine Optimization - Blog Writing - Google Search Ads - Social Media Content Creation
The Challenge
The owner of Winelikes approached me for help with blog content. Their previous posts weren’t optimized for SEO, and as a result, the site wasn’t ranking for any keywords or generating organic traffic.
The Work
Using a combination of SEO tools and strategy, I wrote blog content focused on search intent around wine-related terms, designed to attract both experienced wine lovers and curious beginners. I also created engaging social media posts to support content visibility and foster community engagement.
The Results
From April 2024 to May 2025, I increased their organic rankings from 0 to 153 keywords, driving traffic from zero to an average of 150 monthly visits. This significantly improved their online visibility, brand recognition, and app downloads from organic search.
Featured Blog Content
Goal: “wine marketing,” “wine labels,” and “wine branding” to improve organic visibility among wine enthusiasts, small wineries, and marketers searching for insights on how label design influences purchasing decisions.
Understanding Wine Varietals: A Guide to Types of Wine
Goal: Target keywords like “types of wine,” and “wine varietals guide,” to enhance organic visibility among wine enthusiasts, beginners, and food pairers seeking comprehensive information on the four main wine categories: red, white, rosé, and sparkling.
