Tumella Umbrellas
Tumella is a Netherlands-based umbrella company known for crafting ultra-durable, windproof umbrellas built to withstand extreme weather conditions. Designed with innovative, flip-resistant technology, Tumella umbrellas combine strength, style, and functionality.
User Generated Content Creation
The Challenge
Tumella’s team came to me ready to grow their presence in the U.S. Their umbrellas were already a hit in Europe, but they needed someone stateside to help boost brand awareness and create content that actually resonated with American customers.
The Work
To help Tumella connect with U.S. audiences, I created trend-driven TikTok content that highlighted their windproof design in fun, relatable ways. Each video was built around popular formats to boost visibility and resonate with a younger, style-savvy crowd, helping the brand feel more native to the platform and culture.
The Results
I launched and managed Tumella’s UGC-style TikTok account from the ground up, growing it completely organically from 0 to 800+ followers in just 6 months. The trend-driven content helped build brand awareness and connect with U.S. audiences in a fun, authentic way.
