Painting Contractors Association
PCA is a national nonprofit helping painting contractors build more professional, profitable businesses through training, standards, and events. I supported their mission by managing social media and creating SEO-optimized blog content featuring expert insights.
Social Media Management - Content Creation - SEO Optimized Blog Content
The Challenge
As a leading voice in the painting industry, PCA needed help maintaining a consistent and engaging presence on Instagram and Facebook. They also required expert-driven, SEO-optimized blog content to boost their visibility and provide value to painting contractors seeking professional growth.
The Work
I managed PCA’s social media calendar, ensuring posts were aligned with key initiatives and delivered on time by coordinating closely with their graphic designer. I also actively engaged with followers to foster connection within the contractor community. For blog content, I conducted in-depth keyword research and interviewed painting industry professionals to craft well-informed, search-optimized articles, some of which were published on APC Magazine’s site for added exposure.
The Results
PCA maintained a strong, professional presence on social media, while the content I created helped grow organic traffic and reinforce PCA’s authority in the painting industry. The monthly magazine column and blog posts reached an average audience of over 30,000 industry professionals each month.
Featured Blog Content
Goal: Announce PCA’s new Interior Level 2 training program, detailing its features and benefits to encourage painting professionals to enhance their skills, achieve certification, and improve their job performance and career opportunities.
