This client is a global leader in fine mineral specimen sales, offering rare and high-value pieces to collectors worldwide through online auctions and direct sales.
This client is a global leader in fine mineral specimen sales, offering rare and high-value pieces to collectors worldwide through online auctions and direct sales.
Global Mineral Reseller
For legal reasons, the client’s company name has been withheld to respect confidentiality agreements
This client is a global leader in fine mineral specimen sales, offering rare and high-value pieces to collectors worldwide through online auctions and direct sales.
Google Ad Management - Meta Ad Management - Search Engine Optimization
The Challenge
The client needed to drive qualified leads while minimizing wasted spend. I optimized Google Ads by excluding branded keywords they already ranked for organically, and built out a full Meta ad infrastructure from scratch (including pixel setup and retargeting campaigns) to re-engage high-intent site visitors.
The Work
To drive more efficient lead generation, I refined Google keyword targeting to focus on qualified, non-branded prospects and implemented technical fixes to improve tracking accuracy and streamline reporting. On Meta, I built the ad account from the ground up, collaborating with developers to install the Meta Pixel and microdata, then launched retargeting campaigns to re-engage recent site visitors.
The Results
These efforts boosted ad efficiency across platforms. Google Ads delivered higher-quality leads with reduced spend, and increased qualified conversions by 330%. Meanwhile, Meta retargeting campaigns generated 20+ conversions in just two weeks, nearly doubling the conversion volume of Google Search and significantly improving return on ad spend.
