Global Mineral Reseller
This client is a global leader in fine mineral specimen sales, offering rare and high-value pieces to collectors worldwide through online auctions and direct sales.
Google Ad Management - Meta Ad Management - Search Engine Optimization
For legal reasons, the client’s company name has been withheld to respect confidentiality agreements
These efforts boosted ad efficiency across platforms. Google Ads delivered higher-quality leads with reduced spend, and increased qualified conversions by 330%. Meanwhile, Meta retargeting campaigns generated 20+ conversions in just two weeks, nearly doubling the conversion volume of Google Search and significantly improving return on ad spend.
The Results
Facts & Figures
+153
keywords in search rankings
Keyword visibility increased by +153 terms
+150
organic monthly visits
Boosted organic traffic by +150 visits/month
3m
Savings Achieved
in Family Savings
85%
Successful Investments
Success Rate on Investments
Letting the work I do give businesses what they need to grow.
Frequently asked questions
Our Services
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The client needed to drive qualified leads while minimizing wasted spend. I optimized Google Ads by excluding branded keywords they already ranked for organically, and built out a full Meta ad infrastructure from scratch (including pixel setup and retargeting campaigns) to re-engage high-intent site visitors.
The Challenge
To drive more efficient lead generation, I refined Google keyword targeting to focus on qualified, non-branded prospects and implemented technical fixes to improve tracking accuracy and streamline reporting. On Meta, I built the ad account from the ground up, collaborating with developers to install the Meta Pixel and microdata, then launched retargeting campaigns to re-engage recent site visitors.